right? They literally cannot engage.

Right.

And so there's different ways that you can engage with people kind of in this public arena, whether it be at scale or one to one.

And what I mean by that is that scale would be like posting and hoping that you're driving awareness to many people at once.

But one to one is in the comments section.

And an example of this, and we kind of think of it like comment-led sales or comment-led marketing, where your go-to-market team is actively commenting on people's posts in their ICP and tagging people, right? So for example, like Dharmesh, the founder of HubSpot, if I'm reaching out to people that are in the HubSpot ecosystem, maybe on one of Dharmesh's posts about a new HubSpot feature, I'm like, hey, Joe, check out this post that Dharmesh made about Agent Hub.

I think you'd find this really interesting, right? And now I'm just connecting the dots, right? So instead of me pushing my opinions on people, I'm sharing content with someone who might find that interesting.

to this kind of like while we're still in this part of the conversation?