M
Michael Jamison
Former australian rules football player
2
APPEARANCES
1
PODCASTS
012
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Oct 2, 2026
AI and Changing Consumer Habits Reshape California Walnut Marketing
16:39
M
9:50Michael JamesonGUEST
Well, that's good news, but it's not good news for California walnuts 'cause China, if you look back at China in 2014, China purchased 58% of the entire California in-shell walnut crop in one year.
M
10:06Michael JamesonGUEST
They were by far our largest market, uh, in the world export-wise for walnuts, specifically in shell.
6 MINS LATER

Nick PapagniHOST
Because young families wanna be jazzed, and I think you guys are doing a great job.
California Walnut Industry Faces Smaller Crop and Global Market Challenges
32:48
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24:20Michael JamesonGUEST
To be honest with you, to really be successful long-term, it might need to go lower than that in years to come, but for this year, we'll take it.
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24:27Michael JamesonGUEST
Based off of last year's big 809,000 tons, 680,000 tons, which is my guess.
M
24:37Michael JamesonGUEST
But my guess, and a lot of people I know think the same thing, that it's anywhere from 660 to 700.
M
24:43Michael JamesonGUEST
So 680,000 tons is a good crop to deal with and one we can market effectively to all markets of the world.
M
24:54Michael JamesonGUEST
Some of the pluses are that the quality so far coming in from the field is outstanding.
8 MINS LATER

Nick PapagniHOST
Michael, with all the issues going on, how about Canada? What's that looking like?