Michael, if you wanted to go first, just in regards to how you guys approach some of the polling elements and just give us a bit of a deep dive into your world and what you've kind of been engaged to do most recently.

Yeah, so great question.

Thank you for having both of us.

You know, so when I think back, Bush is a funny, when I think about the Bush campaigns, when I joined the company in 98, one of the very first phone calls I took was from Karl Rove, who's good buddies with the founder of the company that is now Great Blue that I worked for for many years.

But when I think about the evolution of where we started, it was phone polling.

It was talking to people.

It was going through that that traditional survey instrument.

So, any additional tools or any supplemental data are super valuable in kind of seeing, getting more bites of the apple and seeing those trend lines, those through lines that may be kind of unspoken or even unrecognized, but will pop up and maybe three of our questions and then two of the data points that you are able to kind of append or bring light to.