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Michael Isom

Michael Isom

Wealth strategist, life insurance expert, and co-author of "What Would the Rockefellers Do?"; creator of the 20/20 Personal Banking System and owner of Optic Financial.

Sep 29, 2026

6:52
I think it will really set the stage to some of the frameworks and strategies and even unpacking how you view life insurance, because the way that you articulate about life insurance might be different than someone that's very analytical looking at it from different numbers and all.
7:08
Yeah.
7:08
Thank you.
7:10
Well, I learned the value of a dollar when I started at Cycle Town Yamaha in seventh grade.
7:16
And I took a job there, $2.25 an hour, seventh grade.
7:20
I was sweeping floors, washing bikes.
7:23
I loved motorcycles.

6 MINS LATER

13:53
Getting a call in the middle of the night's never
8:23
Will you give a super warm welcome to my good friend, Michael Isom?
8:34
There's assets and there's liabilities on a balance sheet.
8:37
Assets minus liabilities equal the equity in our property value balance sheet.
8:42
You see, I'd put my self worth in my property value balance sheet.
8:47
And when it went to zero, actually negative, I felt
8:50
worthless.
8:51
We all have an adjoining balance sheet.
8:53
And I became very clear that this second balance sheet we call a human life value balance sheet.

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