What stood out most from this research?

Well, look, my background, as you sort of thankfully introduced at the beginning, has always been about brand marketing.

It's always about trying to understand where those gaps are from what consumers aspire to and what they are getting.

And what we're seeing right now in the CTV space is just that.

There is an aspiration.

We did this survey, as you said, about 200, 250 people.

And they said the way that they buy is the way that you would think.

You know, I don't always get to talk to guys like you, right? So how are you getting the story out?