The Brill Building, just to start asking you about that, was called that because it had been, what, a menswear store in New York in the old days or similar?

The name comes from the Brill Brothers, who I think were men's clothing.

Brill Building's on Broadway, 1619, so it's about five blocks north of what we call Times Square, whereas Tin Pan Alley was south down in...

Maybe it's in the Garment District? But that was just another bunch of buildings where the likes of the Gershwins and the Porters and the Irving Berlins and those sort of style of songwriters were all...

joined in groups together and kind of put on a wage and that their job was to churn out, you know, the popular songs of the day, which was sold on sheet music.

That's sort of how far back, this is like before radio and before, you know, long playing records.

But yeah, sheet music was the currency.

was employing