Yes.

With that.

So the nutshell is that when I was in college and out of college, my family, I grew up in a family that was in kind of quote unquote, the professional beauty business.

They ran a distribution company based out of Maryland that was a distributor for professional hair care brands.

Paul Mitchell happened to be one of them.

And that's how I got my in there.

But they carried a bunch, Matrix, Redken, a lot of different brands.

Well, it was up