
Michael Ganci
Long Island journalist-turned-PR professional: former Patch and Syntax media editor, now in public relations at KCSA Strategic Communications.
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Aug 11, 2026
Michael Ganci: Reporter to PR Person and a Little Bit of Both
8:27
8:40
8:52
11:26

Allie ZendrianHOST
How then did you get to that specialty of fintech and healthcare and all those kind of companies that you were covering as a PR person?

Michael GanciGUEST
My manager at Syntax, she sent me an email being like, because we used to, she used to provide material for me to post on Patch.

Michael GanciGUEST
Do you know anybody who'd be interested in this? Knowing damn well that, well, actually I was at the Herald at the time between Patches.

Allie ZendrianHOST
What do you feel like those skills are and how do you get into that upper echelon for PR people who are saying, you know what, like for whatever reason, I can't seem to break that ceiling?