You know, we're going to have the good stuff, but how do we make those decisions? Like, what would you recommend as some resources to help understand like what we're missing, where we might grow? How do we focus? What's the framework we should use for making some of those decisions, those hard choices?

Yeah.

And I mean, you know me, I'm a data person, so I love data.

And there is no shortage of data out there if you know where to find it.

Some of it you have.

Leverage the data that's coming out of your POS system.

Some of it you can get for free, depending on, like, for example...

There's lots of components there, but I'm just wondering, what do you think right now is the biggest disconnect today? between the people that make decisions at suppliers and the people who are sort of making decisions and living the suppliers' decisions at the bike shop? Where do you think the biggest disconnect lies today?