I asked Michael how he felt about the ethics of using traditional sales tactics on subscribers who think they're paying a woman they have a crush on to talk to them.

You know, I, I've struggled with this quite a bit over the years because I, I, I think of myself as a pretty principled and ethical person.

And so there's obviously a, there's a serious concern that you're misleading people.

Here's what I'll say on that.

One, we never deny.

So the general rule would be, like, if somebody gets on and says-"Hey, is this actually, uh, Sarah that I'm talking to or is this some chatter?" We would not say, "No, this is definitely Sarah." We would say, "Baby, we've been talking for months.

W- uh, we, we've shared intimate details about ourselves with each other.

But what about Katie, the creator that Tyler felt betrayed by? As it happened, Michael actually used to work for the agency that represented her, Unruly.

[gentle music]

Wealth and income inequality is at an all-time high.

You know, if you're an 18-year-old right now saying, "Hey, I could become a doctor, but it'll...

I'll go into debt by a quarter of a million dollars, and then grind in difficult conditions with constantly shifting landscapes," you know, whether it be medical regulation or budget cuts or whatever, it doesn't sound nearly as appealing as, "I can make some viral videos and show my dick online, and boom, now I made more money in a month than I would have made as a doctor in a year."

I'm listening.

Uh, that, that's the reason why most men wake up with morning wood.

And so they're the most sexually driven at that time, and they're more likely to come to the platform looking for spicy content.

And then we find that in the evening and afternoon hours is when we get a lot more of the conversational stuff, and that stuff's equally important.