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Michael Doherty
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Oct 14, 2026
5 Ways Your Front Counter Can Optimize Your Ad Results [E226]
14:13
26:04

Brian WalkerHOST
How do you get yourself, when you're picking up the phone, to not allow the client to understand how busy and how stressed you are in that moment? What were the things that you would do to keep that from coming through in that phone call?
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14:27Michael DohertyGUEST
I would say number one is, I didn't learn it early in my career, but, you know, toward, you know, 10 years in, stuff like that, and I wish I learned earlier, but really it was, you know, control the things that you can control.
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14:37Michael DohertyGUEST
That goes for really anybody that's working in any industry, right? 'Cause again, we're in the shop, and I really feel like the service advisor position is like a quarterback position.
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14:46Michael DohertyGUEST
Football's out now, so I make the analogy, right? It's a quarterback position, right, on the team.
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14:51Michael DohertyGUEST
But really, communication is what's going to allow you to not absorb all those other things, to feel like you're just so bogged down where you can't function and do your job.
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15:02Michael DohertyGUEST
And really, ultimately, our job is to build and maintain client relationships.
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15:08Michael DohertyGUEST
And there's a whole bunch of other things that revolve around that, but really those are the two most things that we're doing.
11 MINS LATER

Brian WalkerHOST
You also talked about, like, solving the scheduling problem before they have to ask.