Well, now it's even more accessible and organizations are going, how do we leverage this? How do we market our business? What information is out there so we can really fine tune from a marketing standpoint, where our audience is, how they're consuming things, what are they doing? So I'd love to hear your thoughts on that.

Yeah, yeah.

It's crazy.

By the way, so we share the same name.

We obviously share some career pathing as well, because I was as well in I.T.

I was a head of a data center for the government during the dotcom era.

It also, you know, technology moves very, very quickly and then kind of society gets really shocked.

Download today.

What did you... take from that experience of it teaching you in terms of bringing ai products into market

yeah um it's a similar so i was uh about 10 years ago i was working with automation what was called process automation and it's the same thing like as a technophile i'm very tech forward and i'm on that i'm on that risk aversion profile of almost you know bleeding um and Where I think we make the assumption that everybody is and they're not.

And so with AI, it's the same kind of thing that you, it's kind of like the boiling the frog in a pot of water.

Like, if you're going to take your hands off the wheel, think of auto driving cars, OK? If you're going to take your hands off the wheel, you need a lot of trust that that thing is going to safely carry you and your family down the road at 90 miles an hour.

And so you need to implement AI in the least risky ways, but the highest output and value ways as possible.

So you're kind of riding this curve.

And Dojo AI and Sumo Logic is an example where we implemented AI initially just to allow the user to have a conversation with the data without having to be a data scientist.

But for a founder or marketer leader listening, what is the one thing they should do to prepare for this agent to agent future?