LTM Designer to Dura's PLN.

we had a great partnership a common vision about where the market was going a common target audience that we were trying to attract and i think i you know put some words in all team's mouth um altium is this isn't any anything um secretive you know altium is transitioning themselves you know from a product company to a platform company you know with the reasonably recent, you know, addition of the A365 platform.

They're trying to move the content to the cloud and kind of get out of that electrical engineering silo data content.

Altium is obviously a very widely respected and well-known brand, and they're trying to leverage that to try and grow into the richer ecosystem of the hardware development life cycles and really bring the benefits that they do from electrical engineers to other team members across the product's life cycle.

And Duro was obviously, in my opinion, a very obvious step in that direction.

Duro is already a platform.

We're already cloud-based.

So maybe zooming out a little bit more, since you do have this variety of offerings, I think it's maybe more helpful for the individual designers in the audience who may be wondering, what does a PLM look like in general if you're Tesla versus a small ODM or a small startup or something like this?

How did that arc end you guys up at Altium?

I don't know if we have enough time.

I think like many founders, where you start is not always where you end up.

Hopefully, it's in the same general direction, but you're going to get bumps left and right, definitely along the way.

It's a great question.

To summarize, the idea started coming together around 2016, 2017.

And honestly, there was a couple of things.

Farbhote and I are smiling when we say this because in our day jobs that's something that's like a big principle for the way that we're developing the startup we're working on but could you share a little bit more about that position the change that you guys underwent and then what that unlocks for the future of using duro as an engineering software in the world of ai