How often are you mailing? First of all, how did you come up with this idea? What made you think, I'm going to send stuff to people in the mail?

I was trying to think of ways to break through some of the noise.

And also, I was sending a lot of market intelligence, a lot of different white papers and stuff that I come up with via email and via LinkedIn.

And I was just not getting the feedback that I wanted.

And I was like, you know what? I think the best way for me to send these is spend a little bit of money, make them look good, and send them in the mail.

I already have my list of companies I want to work for.

I know who I need to send it to.

you