Yeah

... first video to ever cross a billion views.

Yep.

So I was product manager of the YouTube player back then, and that was when things like auto-playing the next video was like a big innovation.

It used to be you had to like click.

I sound like a, like unk.

No, but like you, you used to [laughs] back in my day you used to have, you used to have to click to get another video to play, and there was this idea of like, hey, just like have the session resume.

Like what are you trying to do that excites you from like a company growth standpoint to get more access or to make this even become a more household name?

Michael, what is your hottest take right now?

My hottest take is that the human body is the next major platform for innovation and that your body is the most advanced piece of technology that you own.

And we're seeing this proliferation of innovation on and in the human body.

We're seeing it all over the place.

You have peptides, GLPs, you have wearables.

There's a sensor that measures your poop and will tell you feedback on your gut microbiome and that I think it's the most underrated of the next platforms, because we think about AI, defense tech, all the different verticals.

I think the human body is the most exciting platform for innovation, both on the software side, just everyone's uploading their bloods into ChatGPT, Anthropic, to tell them what's up before they go to their doctor.

So what is your biohacking stack?

all right so you know there's this there's this um white shift going on across across board um globally not only in africa right where um you have um what they call it you have customers or rather realtors moving into the specialty um buildings like data centers hotels retails and the rest right um so why is that very important at this time you know with even as as the uh what you call it in management organizations like deloitte the build homes or the build offices that looks like home where you have comforts where you have or where you have this relaxation sport why do you think specialty focused homes it's is that a very important point at this time for the real estate sector and even from the customer's perspective too

I think these home comforts in the office, that's something that I think started with Google, where people had nice food, restaurant, they had places to hang out, where they could play ping pong, things like this in their office, and that's great.

But I think it's really important to evaluate the culture within an organization.

Because that was very special to Google's culture.

And if you look, there are many organizations where the bosses don't want that.

They want people to concentrate on work.

And they feel, rightly or wrongly, that if their staff have the distraction of being able to go play ping pong or something like that during working hours, they're not necessarily going to do the job the way they should.

What kind of system should be in place that can make this very smooth?

Why do you think specialty focused homes is at a very important point at this time for the real estate sector and even from the customer's perspective too?

I think these home comforts in the office, that's something that I think started with Google, where people had nice food, restaurant, they had places to hang out, where they could play ping pong, things like this in their office, and that's great.

But I think it's really important to evaluate the culture within an organization.

Because that was very special to Google's culture.

And if you look, there are many organizations where the bosses don't want that.

They want people to concentrate on work.

And they feel, rightly or wrongly, that if their staff have the distraction of being able to go play ping pong or something like that during working hours, they're not necessarily going to do the job the way they should.

What kind of system should be in place that can make this very smooth?

You need to make me look hot.

So not always in those words, specifically.

We do get people who, you know, I just got fired from my job.

I, you know, I just broke up with somebody.

I'm going through sort of a life situation.

And, you know, in that circumstance, it boils down to a few different things as far as what we offer them.

Like...

What's the theory behind that or what's the science behind it?

Yeah.

So they actually don't get any input into what's going on, right? Um, so decisions are made, and then all of a sudden, you know, they develop a product, and yet all these people who are on the front line who are getting these nuggets of information from the discussions that they have with concerned customers, they have no input into the actual, uh, development process itself.

So I think what we need to be doing is to Taking the people who are on the front line, involving them more in the, the development process, not just the products and services, but also, um, the processes itself when it comes to finance or, or even HR, right? Um, I mean, we could say, "Well, why HR?" Well, you know, developing some of the profiles for the kind of people that you want in the organization.

Um, so I think that's what, what we need to be doing, and that would give the, uh, the people on the front line the knowledge which they also require, and the input into, into development, which will make them that much more committed, engaged, uh, and also knowledgeable, uh, to be able to help the customer.

And, and, and the thing-- one of the things that I see which I find so, uh, disappointing is that, you know, we talk about tech budgets and, you know, companies are, you know, uh, uh, uh, are, are investing a lot of money in these things.

And yet, you know, when it comes down to it, you know, when, when s- things start getting a bit tight, the first thing that, uh, gets hit is the training budget.

And we should be really spending just as much money on, on developing, uh, staff on the front line with, you know, uh, some of the soft skills.

That's just a tactic, right? So to, to get [laughs] consumers to be fans of your brand, start with the employees, would be my answer.

How can you play to their identity, their greater needs, their wants, really build the kind of relationship and belonging that Deanna just referenced? Sure.

And I think that's really important.

It's the great opportunity that AI is giving us.

It is the knowledge and the information that it gives us.

But I think the really important thing is to precisely enable the people on the front line with that information, but also the authority to take decisions, to make decisions with regard to resolving issues.

The problem is that very often these people are only involved downstream from where the decisions are made.

So they actually don't get any input into what's going on, right? So decisions are made and then all of a sudden, you know, they develop a product.

And

How can you play to their identity, their greater needs, their wants, really build the kind of relationship and belonging that Deanna just referenced? Sure.

And I think that's really important.

It's the great opportunity that AI is giving us.

It is the knowledge and the information that it gives us.

But I think the really important thing is to precisely enable the people on the front line with that information, but also the authority to take decisions, to make decisions with regard to resolving issues.

The problem is that very often these people are only involved downstream from where the decisions are made.

So they actually don't get any input into what's going on, right? So decisions are made and then all of a sudden, you know, they develop a product.

And

What's your feeling there? Sure.

You know, I think this is the great thing, you know, about having different judges is that each one has their own perspective.

You know, I'm sure that, you know, and I generally try to draw up a list for myself at the beginning of the things that are important for me.

And the really important thing for me is, as I just said, is, you know, the feasibility.

How easy, you know, will it be for a... or a non-profit or the the beneficiary organization to put these ideas into practice the other thing which i think is really important is the how well is it explained Right.

Because, you know, generally, you know, these also aren't necessarily, you know, professionals, you know, people who do this all day.

And so it's really important to have something which is explained well enough so that someone could just pick it up and say, okay, I understand what I need to do and what I have to do.

What's your wish for the future of the customer experience wargames?

What are some practical steps they can take to provide that peace of mind and protect their AI-generated content?

Excellent question, Erica.

First, document everything.

Keep detailed records of human input, modifications, and creative decisions made during the AI generation process.

This includes prompts, editing logs, and versions showing human revisions.

Second, understand the terms of service of the AI tools you're using.

Some providers may claim ownership over outputs or grant specific licenses, so it's crucial to be aware of those agreements.

Given the rapid advancement of AI, do you anticipate any changes in copyright law in the near future to address these evolving challenges?

What are the differences between these two companies?

That's such a good question.

Uh, what's a technology company versus a product company? I would say you wanna be a product company.

A product...

Consumers don't like technology.

It's like you don't-- consumers don't actually want like a GPS chip with X, Y, Z, whatever in their phone.

Like you want Uber or Lyft.

[laughs]

drug

yeah exactly i don't know where that idea got planted i think i had heard that when i was like really young that like that was a thing and like i was all right Let me, let me go and do that.

And then I ran like a one 30 half and I said, okay, I could, I could string this together.

I could do.

And then, and then I did San Francisco and like a little under three.

And in that process, I learned a lot.

I feel like I grew up in that.

be amazing it'd

Do you have a structure with your heart rate training that you follow that helps you not get injured and get faster?

Yeah, and one thing that you said that really jumped out is the fact that you have these advisors, coaches, and even someone with your level of of experience being on podium and at Kona.

And there's a lot of people that in your shoes might have the hubris or the arrogance to be like, I'm great.

I don't need a coach.

But like in reality.

Are you talking about most triathletes, Michael? Yes.

Yeah.

So now, when you talk about that increased mental clarity, when you ingest or strictly adhere to the ketogenic diet and or take a shot at your desk at 2 p.m. when you're feeling a little foggy, can you describe why the brain is feeling better? Yeah, your brain