Michael Beare
Director at Finn Lough, the family-run nature retreat on Lough Erne in Co. Fermanagh, Northern Ireland, which he and his sister Gillian took over in 2013; also building Honne.
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Sep 18, 2026
HeatherHOST
Yeah.
Michael BeareGUEST
They had a few clients, regular clients that had become sort of family friends.
Michael BeareGUEST
And one of them was their solicitor who was sort of, you know, he was a sort of an honest broker, like someone they trusted and had a lot.
Michael BeareGUEST
So whenever he was saying to them, look, you know, you have to do this, like this is the way, like this You need to be spending 20% of your revenue on marketing.
Michael BeareGUEST
It was good to have that advocate of someone who they were professionally respected, who knew obviously us, but was able to not back-channel for us, but give them a bit of a...
20 MINS LATER
HeatherHOST
are you seeing a rise in people wanting this really rural type of wellness that's connected to nature?