so the first one is

not just the product but what what's the story that we're trying to sell what are we trying to convey to our audience right one of the best things you can do is how am i showing myself in the product and then you go into what do i like to do what are my hobbies what's my work and so another thing i was thinking about eventually is i'm a big music guy so how can i take that and and put music into the market products songs whatever that is right and so that's the first question that you have to ask right the second one is is is doing the research on those products and so i use the program one of the biggest is like helium 10 is the amazon product is the amazon service It's a little expensive, but if you want to get into FBA, this is when you need, right? Helium 10.

Helium 10.

Okay.

So one of the things we look for is we look for a certain unit count and a certain number of inventory being sold on products.

So I look for about 300 to 500 units a month on competitors and about $5,000 to $10,000 a month on competitors being sold.

On those products, I mean, and I look for multiple of those.

All the dads on Father's Day in the real estate business are like, what the heck is this? Now, before we wrap up, I want to hear some mistakes you made, and maybe the listeners can avoid some of these mistakes.

If he doesn't, he's never invited back.

I am en route to Ina's house.

She has asked me to be her guest, and when I got that call, time stopped, the Earth stopped rotating, because so deep is my love for Ina Garten that there's frankly nothing I wouldn't do to, frankly, just make her happy.

Oh, my goodness.

The perfect shrubs, the perfect purple dahlias.

Stunning.

I feel like if Ina has taught me anything, it's how to be a good guest, and so I'm gonna wipe my feet.

[laughs]