Usually it's a merry-go-round, but it seems like the cuts are not temporary this time.

No, but I think, I think it's less to do with marketing and more to do with, well, a little bit to do with marketing, but so you've got, you've, Well, this is a big subject.

So what you have on the one side, right, you do have AI is a thing, right? You can't get away with it.

I mean, just just with designers, for example, you know, you can use a designer now to build your brand to create you all the colors and all that sort of thing.

You can now insert this into Claude design and Claude design will will kick out social media posts like it's like there's no tomorrow, right? you want anything exotic you should use a designer but you know so you've got stuff like that which is real structural you've then got the wider issue in b2b and then you've got economy then you've got regulation you know the industry's going for a bit of a flux in general right and so you've got to fund cuts and productions but then you've got the marketing profession and what the marketing profession especially in b2b has has done or didn't do is that they became so far removed from revenue that you know the jokes around are the colouring department um can you just make this look pretty uh which which marketers will hear um those marketers um A lot of them who haven't had training.

It's something insane.

Like two-thirds of marketers have never had any formal marketing training.

And I'm going to hang on to those things until my job goes.