How are you using AI today in your workflows?

As an art director and a creator, I'm really focusing on just staying on top of the tools, doing everything in my power to integrate the tools into my creative process.

But I'm seeing that in the sense of strictly prototyping, comping, mocks, and not delivery.

at least where I'm at with learning the tools myself and seeing what they output.

Some of the clients that I've been working for, their expectations for quality, I just haven't seen AI or at least anything that I've made with AI get remotely close to the fidelity that they need and their deliverables.

But that's not to say that the tools don't help us sell ideas faster, create bigger and more accurate ideas that better articulate the vision.

I think the tools are incredibly powerful.

Michael, do you ever think that that's the case internally when you're talking with clients and you're like, trying to push that needle and push the learning curve for everyone internally?