Mm-hmm

... um, you know, they have to go through spreadsheets all the time.

They, that's their thing.

That's like, it's kind of the slog they have to do, uh, during like, you know, the new fronts.

And so we're like, "Okay, like how do we, you know, how do we show up for them in a really meaningful way?" It's like, oh, let's just-- We have to send them an email, so let's use that email as our medium, as our canvas.

So I, it's, it's one of those things I always remind people just to not think about ticking the box of like, oh, they want a TV spot, or they want an activation, or they want a blank, blank, blank.

And I think, um, it just was a nice refresher and a reminder.

Right