so yeah war propaganda it's very interesting that he was he was involved in propaganda later he um so he launched the daily mail in 1896 what does he do differently like what why does this thing become successful i know he he robbed a lot of the ideas from other publications whatever he did he did it well

So before he before the mail, his very first publication is called Answers to Correspondence, which is basically like it's what the title says.

It's it's it's questions from readers or questions he submitted himself.

And then it features answers to those.

And it was it sold for a penny, came out on Saturdays and it was sort of targeted at shop workers and clerks who would have, you know, had some disposable income and would have had their day off on a Saturday.

So it's targeted them.

And he basically ripped that off totally from Titbits, which is a pre-existing magazine that had a section called Answers to Correspondence.

What are we fixing today for people? So how much of the newspapers influenced by the politicians or vice versa? How does it work behind the scenes?

is news just never going to be able to cut through now? Or is there a way it can in this short film world while still being legitimate, I suppose?

Yeah, I think obviously that essay is quite sort of strong rhetorically.

You know, I'm trying to sort of make kind of broad points.

And one of the sort of key things in that is that I was trying to make a distinction between this thing that I call the news, you know, capital T, capital N, because I feel like when we were younger and in the sort of... early days of the internet pre-internet sort of time there was a sense that the news was a thing that happened you would go you'd sort of go and visit the news the news sort of appeared in your life at certain points in the day whereas now we know this is people working in journalism.

It's like news is ongoing and stories don't sort of have a beginning, a middle and an end and a sort of conclusion.

They're kind of, you know, you report on a sort of an ongoing thing.

It's this constantly sort of moving feast.

Whereas what you kind of want to see is why are we in this situation? What political decisions have led to this? Is that how you'd feel about it?