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Metykó Tibor

Metykó Tibor

Deputy CEO and Chief Commercial Officer at Libri-Bookline, Hungarian marketing executive with 20+ years experience across telecom, tech, and retail sectors.

Jul 22, 2026

20:12
So how do you imagine the spread? Who will be the ones who go into a bookstore, but don't buy books, but card games, let's say?
20:26
I think we have to step back and see who Libri Bookline, a market-focusing, cultural-focused company, is talking about today, and who it should be talking about in the future.
20:45
I think that Libri did a great job, that the readers, who are interested in culture and reading books, understood it very well, and I think the problem was there, or I would rather say that they could develop there, or keep up with it.
21:04
that we have to deal with this target audience, not exclusively, but 80% for sure, and put in a little bit of provocation, or I say a little bit of provocation, from a commercial point of view, and I hope everyone understands it well, we have to deal with it, because whoever reads it, will read it tomorrow as well, we can be sure of that, because currently in Hungary, only 34%, 30-odd percent of readers read regularly.
21:30
Heavy readers are under 20%.
21:32
We can see this in our own turnover.
21:33
Our own turnover gives more than half of our revenue in a very, very small amount.

24 MINS LATER

45:44
The second question is, if you could go back in time to the most difficult moment of your career, who is the person you would thank the most for, and what would you say to him if we called him in now? There were a few not

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