What drew you to the brand, and what do you see as the opportunity to bring that story to families?

Yeah.

So I think there's a lot of different things that go into my, like, personal calculus when I take a position.

Um, you know, not so much...

This is not speaking so much to the brand, but, like, the team is incredible.

You know, they grew 60% last year.

Um, they're, you know, they're on a roll.

... and what is the worst?