How does marketing actually influence the guest experience, and how do you look at it?

It's a loaded question.

So as a, a hotel marketer, in, you know, hotels, the back end is, is historically very tight.

So, you know, there's a, a sales team, there's a reservations team, and then there's, like, a marketer.

So we are handling digital marketing, a CRM, social experiences, managing PR or doing PR sometimes.

So it's really every day you're wearing a different hat.

And through that and through garnering all the data on who's coming to your hotel and looking in the back end and who's visiting your website and where they're coming from, you can start to really craft these personas of who is coming to your hotel.

How are you taking advantage of this, and how can others start to do the same?