So what you're really doing is you're raising, you're essentially using your platform to raise capital that gets dispersed to these other organizations that are doing good, good works, right? Because you can't, you can't do it all, right?

Exactly.

Exactly.

Barry's a marketing specialist.

I have a background in finance.

We said, what do we know how to do that's going to have an impact? And we said, there's these great not for profits out there.

doing incredible work like I Have the Right To, which was started by Chessie Prout.

So if you go into... an organization, let's say a business, and you're talking to the people about the mission, do you find that men are receptive or do you think they just go through the motions?