So as many people can watch it as possible.

I mean that's the like the ultimate goal always is how do I get as many eyes on this special as possible and it doesn't to me that's not about industry it's like audience like I want as many people to see this as possible because so it can find its audience and find its people and it's I think, listen, if you're not like a super famous comedian, that's why I think the platforms are helpful, right? The platforms, the streaming platforms or the indie labels are helpful because people go to those places looking for that stuff.

But now YouTube is kind of also that place.

It might take people a little bit more effort, but it kind of has its own like... algorithm thing happening for it, too.

I mean, listen, I wish I could say like, you know, it's if you watch Sparkles, it is beautiful.

And it was shot by Jordan Levy, who like does like every comedian special.

And he does.

Like, how did you make that determination this time around?