Podcast appearances · Radar

Melissa Ryan

Vice President, Senior Digital Marketing Manager at Federated Hermes in Pittsburgh; featured on The Agile Brand podcast discussing replatforming to Optimizely.

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APPEARANCES

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PODCASTS

Sep 7, 2026

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

From Opticon 2026: Federated Hermes' Melissa Ryan on what a replatform exposes in your content

Sep 7 · 16m

Greg KihlströmHOST

2:57

So, you know, what was the key business driver at Federated Hermes that made this transformation a strategic necessity rather than just a technical upgrade?

Melissa RyanGUEST

3:06

Sure, so we went through a rebranding at our firm combining Federated Investors and Hermes Investment Management into Federated Hermes.

Melissa RyanGUEST

3:19

So that was a huge undertaking, the rebranding itself.

Melissa RyanGUEST

3:24

And then basically a follow on to that was rebranding the entire website.

Melissa RyanGUEST

3:30

So we went ahead and consolidated 20 plus websites into one global front door.

Melissa RyanGUEST

3:37

So the need for that would be SEO, seamless look and feel from a brand perspective.

Melissa RyanGUEST

3:45

So there was certainly a need to do that after rebranding.

Greg KihlströmHOST

5:01

What was the hardest thing to get agreement on internally, and how did you actually resolve it?