Can you kind of lift the lid on that and kind of how you decide on what belongs where and how that kind of mix might evolve and change over time?

It's an ever-changing world.

That's the first thing.

When you say strategy, some people think five-year strategy.

We do have one of them.

But like really in my mind, it's like almost like a quarter to six-month strategy.

We trial something.

I think

How's that, um, as a challenge? 'Cause you're getting that growth, but you've gotta keep, uh, I guess engaging all those different types of fans.

Yeah, I think when we, when I came to SailGP, what we needed to do is foundational growth first.

We needed to get the broadcast in the right s- in the right status, in the, in the right way.

Um, so we spent a lot of time on, on just content and broadcast and, and philosophies and how we're gonna speak to people, and how we could, um, move out of that world of only connecting with the OGs.

And, and they're an important part of the business and, and we like to keep them engaged, very engaged, um, but at the end of the day, if you don't grow an audi- a new audience, you know, the sponsors aren't gonna come.

So g- the hyper-growth phase we went through s- and, and it, and it was, we had to be very careful.

You know, as a, as a young sport, you're only gonna go up [laughs] like up and to the right.

the teams work- working together, you know, and, and heading in the same direction?