Yeah.

Absolutely.

I mean, I think the reality is, you know, this execution trap in many ways occurs because marketing is good at executing.

Like, that's not a bad thing.

That's not a dirty word, right? That's a benefit to having, you know, teams like the team on Privileged Lead now, which just produces like an immense amount of super high quality work at scale, right? Like, that's an amazing thing.

You know, but I think part of that, again, you get into that process where you are in that execution mode.

I think part of it is also that, you know, marketers have a broad set of skills.

But like, how do you get them to believe it and the organization to change? And how do you kind of make that impact and change that trap?