Why does Sam work so well in that space? And can this kind of comedy help people turn curiosity into better questions for qualified professionals? Yeah.

Look, I think first and foremost, the information that we have needs to be clear, as you say, but it also needs to be accurate.

We can't lose sight of the fact that we're talking about important things.

So whether they are couched in humour, whether they are couched in a serious conversation, we're still talking about things.

We're still making sure that we give accurate information that will help viewers.

That is at the core of every single thing that we do.

There are some things that just lend themselves to having a little bit of a giggle.

What did that period teach you about the difference between getting an answer and earning an answer?

Mm

... and contemplate.

A lot of conversations with, with people who I've connected with over the years, whether they be personal life or professional life.

A lot of, I think it's really important to actually step back and look at yourself as a product, as a, try to remove your own self from who you are professionally.

I know that sounds a bit crazy, but if you know what I mean.

And I had to look at Melissa Doyle, the journalist, television, radio presenter.

What can she do, and what should she do? I tried to remove that part and look at myself a little bit objectively.

Mm.