Has value, yeah.

Yeah.

And it has value.

So, you know, that's how we keep those relationships from being cold is because we're always sharing that value.

You need to know like this is exciting or this is, this is meaningful, this is powerful.

Um, you know, what, who we're empowering, whatever the mission is, you know, that's what we wanna make sure that people can always see the value.

Um, and then also that just being transparent about that as well.

Yeah.