Mm-hmm

... to get people to go to our blog, and that really wasn't really driving a lot of engagement because people want to stay on the social channel that they're on.

They don't necessarily wanna be driven off.

Doesn't mean there isn't a place for it, but I saw an opportunity for us to really grow through shifting that strategy to being more focused on content that is valuable to our customers without forcing them to leave the channel that they're on.

Because you go to LinkedIn 'cause you kinda wanna like take a little break from the task you were doing, and you wanna just kinda see what's up in, you know, with the people that you connect with.

So that was a part of it, and then we've also started really incorporating thought leadership content as well from our executives and from spokespeople, and that's, that is an ongoing strategy that we're starting to build.

But we are seeing that, and it's pretty much a best practice in knowing that people wanna see content from other people more than they wanna see it from brands.

Mm