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Melissa Broughton
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Sep 22, 2026
They Tried Letting AI Do Their Books. Here's What Happened.
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Melissa BroughtonGUEST
As a business grows, as a business goes from being that micro business that maybe started at somebody's dining room table or in their garage, we've all heard those stories, and now they're this multi-location business.

Melissa BroughtonGUEST
I think it becomes hiring additional people in different roles that are more task-oriented than others.

Melissa BroughtonGUEST
So you first start, you're managing everything yourself, which is what a lot of business owners that I talk to are doing.

Melissa BroughtonGUEST
And then all of a sudden your business starts to grow, which is fabulous, but there's different areas where it makes sense to hire people.

Melissa BroughtonGUEST
And at that mid-range of growth, it's probably a little bit scary to turn things over to a bookkeeper.
7 MINS LATER

Melanie BarrHOST
How are you using AI today? And where do you see the biggest opportunity for bookkeepers and business owners?
From Burnout to Business Freedom: How This Couple Built a Real Estate Accounting Empire
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Isa HannaHOST
I know you guys have had rentals in the past and now you guys are more focused on advising and accounting for real estate investors.

Melissa BroughtonGUEST
in rental properties and tenants and learning what works and what doesn't.

Melissa BroughtonGUEST
That's what my dad would have said, right? But what we really started to notice was that our learning curve was no different than a lot of others.
9 MINS LATER
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12:32speaker_1NARRATOR
Go to InvestorMachine.com to learn more and schedule a call with our team today.
EP536: Melissa Broughton - Buy Before They Close: Acquiring Bookkeeping Firms The Smart Way
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6:04Michael PalmerHOST
Doesn't seem like it's your whole business, but it's part of your growth strategy and- I- is this something that our listener could be thinking about? Was it successful? You know, how does that fit into your business today?

Melissa BroughtonGUEST
When we, when we first started the first bookkeeping business that we purchased, we, like, knocked it out of the park.

Melissa BroughtonGUEST
Um, and of course, then we thought, um, then we thought, "Oh, we've got this.
13 MINS LATER