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Melissa Baillache

Melissa Baillache

Executive Creative Director APAC at Koto; multi-disciplinary designer and brand identity specialist based in Sydney.

Jul 15, 2026

36:49
Mel, how do you pull out the one that goes, "Oh, yeah," or the five that go, "Yep, they're gonna get interviews"? What is it that you've seen?
36:57
I think I'd have to caveat this with it, it depends on the, the designer you're looking at or the, the level you're looking for.
37:05
Because, you know, if I'm looking for, say, which I am right now, a design director versus a junior, the expectation in that folio and perhaps the time given is going to probably be, be quite different.
37:17
But I think, like, across the board, you'd probably be...
37:21
It is true you're kind of going through hundreds, so I, I think to Chris's point, I kind of like to be able to get to the work very quickly, and so if it's very clear, I under- like, I understand it.
37:33
So first thing is not too many, and then I c- that also helps me get into the work much quicker.
37:40
It's explained in, you know, it could be on a paragraph on a page.
39:59
... how do you define the, an idea that you can see that there's one, two, three ideas in someone's, in someone's work?

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