What does, what does your path, um, kind of let you see that maybe we wouldn't see otherwise from maybe just one of those vantage points?

Yeah.

Thank-- That's a great question, and thanks, thanks for asking it.

My career path has definitely not been straight.

I actually graduated from college in the tech boom, and I was interested in journalism and made a mistake move where I joined a company that had gotten acquired by Knight Ridder, thinking I was getting my foot in the door into journalism.

It was actually the Elon Musk, Kimbal Musk startup, Zip2 Media.

They'd gotten, had gotten acquired by Knight Ridder.

So in your experience, that we've just labeled you as broad, what happens to that data once it walks out the door?