Yeah.

Yeah.Yeah, that brand manifesto was so, so crucial.

I agree.

Every- It's something everyone should do.

It filters every decision, and it makes it easier to make decisions.

I have so many examples already in just, you know, a year and a half of the Slow Arrow brick-and-mortar where that has filtered decisions.

You know, we have, I have interns from Iowa State University here who work in my store, and they're fashion students.

Mm-hmm.

Hey.

Hello, my name is Melina.

I'm also a graphic designer at UCF right now.

So I think it's just viewing myself, yes, I'm a current, I'm currently a student, but even after I graduate, that doesn't necessarily have to change.

Um, I think one of the biggest things was just kind of seeing how even, like, these super big people who have, like, really successful careers still, like, feel imposter syndrome.

So it's kind of, like, refreshing to see that it is something that everybody feels, and it's just something, like, you gotta get over and, like, believe in yourself.