So do you tap into all of that when you work with somebody?

I do.

So I have a formula that I use.

It's something that's adapted to each and every client that I work with.

I personally found that early on in my career, and maybe you can relate to this as well, Jennifer, I don't know your background yet, but I came from corporate where everything was done for me and I just had to do my work.

And that was kind of the energy.

I started my business.

So how do you cultivate a community of collaborators? You know, what are you doing to nurture that so that it becomes the win-win-win that you mentioned? I love this question.

And

so where can we collaborate? Like I have people in my ecosystem that we have talked about collaborating for over a decade.

And it just was like, we never found the right time.

But there are other things that have happened because they know who I am.

They recognize my expertise.

So, you know, they may have referred me people they may have said hey Melanie be a great speaker for this, or they may have introduced somebody to rising tide right so there's a lot of ways that collaboration can look it doesn't necessarily have to be the exchange of a visibility opportunity.

So I wanted to bring that in and sometimes we have to recognize that not everybody is a collaborator.

I'm like,

So I want you to share a bit more about you and tell everybody about you, your work, and your top-ranked podcast.

Oh, thank you.

Thanks so much for inviting me into your show.

Uh, so I'm known...

I'm Melanie Benson.

I'm known as an authority amplifier.

As you mentioned, I host a top 1% show called Amplify Your Success.

Yes.