What are some examples of that? Yeah, so like

transpotting us as it relates to a specific client so that we're getting, you know, what are the reporters talking about this week in real time that relates to our clients? So like a lot of things that, you know, help us create custom content for them every single week, that's going to automatically get fed into the inboxes of their team.

We actually have five.

in that stack, different agents that we require our client experience directors to build and customize for their clients.

But what's been really cool is then the ability to have higher level conversations with clients and say, what are the things that you care about? Where are your feet being held to the fire? And that's when we've gotten really creative in what we've been able to create.

And for me, as a PR practitioner Someone in comms, it's always been really, really difficult for us to tie our results directly to business outcomes, right? You know, we're not doing performance marketing.

And so it's difficult for us to do that.

Other than that, it's pretty easy to do it.