So would you say the very first thing is kind of deciding or figuring out what your passionate, different idea worth spreading is? Yeah.

Yes.

Let's say you're a small business owner and one of your goals is to build a speaking career.

TEDx is a great way to really kernel your thought leadership, let it condense, let it come up with sort of the hook, I guess, of where everything comes from for you.

Then you're going to want to be flexible because every TEDx has a different theme and every TEDx is run differently.

All of the different TEDxs are run differently.

They are franchises of TED.

Like how much of this is you applying and advocating for yourself and how much of it is just you get discovered and you get a slot?

you answer that first and then we'll do part

two.

Sure.

I actually did a workshop on TEDx last year because I hadn't really seen one.

And I have the benefit of being involved in TEDx on multiple levels.

So I'm the speaker advisor for the second largest TEDx in Canada.

Okay.

upgrade right you're like I actually know how this goes now I know how to work this I'm feeling more what confident right it's like okay I'm building this confidence so is there some type of tool trick something that you work with your clients on that can help us get ourselves unstuck from this this mindset of I can't talk about what I do professionally because the world is on fire I think we have a real we're at a real conundrum and I'd love to hear your thoughts on that