[laughs]

So it's, it was just like a very different playing field.

Like, um, I think to a certain extent, folks that were into natural wine from Europe didn't realize that that was happening in California, and when they found out it was, like maybe they weren't totally like trustworthy of it, but they were excited to know that it was happening here and wanted to support it and be a part of it.

Um, and then it got kinda more ubiquitous, and like with that was natural wine entering the mainstream restaurant scene, and every good restaurant having natural wine and being like, "Great," like, "We're on board for that.

It's hitting at the perfect time." And then around 2019, 2020 was when we like really supported minorities in business.

I don't know if you guys [laughs] like remember that time.

It was great.

Mm.

Like so if you can tell us some practical ways, Meg, how do we go as maybe a development director or coach? any title right in the development world or non-profit world and say okay give me some practical ways to become more valuable and become a trusted partner in this entire

ecosystem First of all, I just think it's great that you acknowledge that nonprofit professionals and financial planners and wealth managers should be working together.

To me, it makes a ton of sense.

And I think before we go into sort of practical application, I think it's important to recognize that nonprofit professionals and wealth and philanthropic advisors can benefit from a deeper understanding of each other's work, right? So just simply understanding each other's work, right? We want to make sure that that's understood.

I think there's also this idea around wanting to create some shared language so that we understand one another.

And that's sort of why where Daylight sits as well as creating curriculum around shared language.

We're deeply interested in engaging wealth managers because we think that they have the access to the wealth.

So what do we