It's our own line,

you know? Yeah.

I guess the best example would be like Andre the Giant from the Masters of WWE Universe.

He looks so out of place.

You can tell he's an Origins figure.

But the reality is there's something off about him, right? And if anyone who was at San Diego Comic-Con, when you look at the Shadow Beast that they just announced for the Build-A-Figure waves, for this new, I guess what our friend Pixel Dan is saying, you've got to buy everything all over again, right? Yeah, version 3.

Yeah.

And, you know, like, it's – but that doesn't get funded if the idea sucks, you know, or if the execution sucks.