And, you know, what makes Delta Crown different from a traditional hair salon from both the consumer standpoint and the franchise owner's perspective?

Oh, gosh, there's so much, Mike.

I think first and foremost is what makes us different from the consumer standpoint, because if your listeners are thinking about business opportunities and buying a franchise, you want to buy something that has a sort of built in and unique market and customer that's going to continuously want to come to your store, to your studio, to your restaurant, to your fitness center.

And in the case of Delta Crown, what makes us so unique to the customer is we are dedicated to hair extensions.

And in this segment, if someone is looking for hair extensions or out of town and needs a hair extension lift or they've got a problem with their hair extensions or they've never explored them before, The marketplace is so disparate and there's just all different types of training and ability and security and pricing and you name it.

And what we saw for the consumers that Delta Crown can deliver is a very clear expectation of what you're getting in terms of quality, training, installation and quality.

pricing.

What does that provide to prospective franchise owners that they may not get necessarily with a smaller or emerging or non-platform franchisor?