At the same time, I'm curious from your point of view, there's a lot of pressure to chase these like new platforms, new formats, right? How do you balance the line between consistency and experimentation? Like, have you had to hold the line on something at Digg that you really felt it was tempting to chase, but you had to hold strong?

Yeah, I think it's really interesting.

And this interview was fascinating and came at such a cool time because I have been on my own journey of better understanding brand and brand strategy.

I actually just did a mini MBA this year on brand planning.

And I think that the challenge that Kunal talked about is the challenge between sort of brand and marketing.

Like, I like to think about marketing as...

the execution and the tactics and sort of how you can innovate within the parameters of that defined set of brand associations, brand positioning.

And, you know, what did you learn from that? And how are you doing? How are you doing with it?