[laughs]

But a lot of times, the, the field leaders just use that as a tool to, to grow the business, and it really can help to drive that.

And so yeah, it doesn't have to be, you know, a company decision.

Field leaders can also be able to drive and use this tool in that way, and that's the great part about Virbe.

We've created it in a way where we work with people who are...

W- like for example, we've just started working with a company, someone that I worked with when I started my career out of the University of Utah duplicating cassette tapes, and at this time, this executive was a, a, a big executive for a company that started growing, grew to, you know, over I think four and a half billion dollars in sales in a about a 10-year period.

Well, he had an exit strategy, you know, several years ago.

Mm.