Yeah.

Like I always say, organic social and paid social are like a one-two punch.

If someone's scrolling through social media and they see one of your ads and they've never heard of you before, the ad catches their attention.

But from there...

they are either going to click on your ad and get led back to your website to learn more about the business or check out the product that you're advertising but they also very well can click on your business name which is going to take you them back to your facebook page or your instagram page and if your facebook or your instagram or whatever social channel it is it could be tick tock If they go on there and you have no posts or you haven't posted in months and there's zero engagement and it just doesn't look like there's much upkeep, that just misses out on a huge trust factor and so a lot of people will turn away.

I've seen it as a consumer.

I'll get ads for something I think is awesome.

love those i love it when i get caught on one of those yeah yeah