Um, bring us up to speed of, of not only your career path, but what you're doing now.

Yeah.

So my career path, I, um, originally started in sports.

I spent over a decade, almost over a decade at CA Sports, um, managing- NBA athletes in all their off-court operations.

And so the first part of my career, going up the ropes of, of corporate, I primarily worked on, um, the business development side behind the athlete and just really building out what their businesses were off the court.

So anything from building a production company, a wine company, like, you name it.

Whatever passion project, we, we literally brought it to life.

Right