When you're beginning to engage with someone in the work that they need to do to build a business, to expand their revenue, to grow their product line, to build their brand, what is it that you do? How would you start with somebody who's in that place? And then is it baked into who you are or is it a part of the structure of how you lead business owners and brands?

Yeah.

And also even to be clear, it's not to say that I haven't had limiting beliefs.

I don't find that I typically lead with it, but I mean, I think everybody has their ceiling of like, okay, wait, this is really scary.

And I think just based on my experiences, sometimes my ceiling is a little bit And I also do think a lot of it has to do with like I very often have been the youngest person in the room since starting business.

So I think maybe just seeing other people deal with things has prepared me well.

But when I have experienced situations where I'm like, I didn't know that this could happen as an entrepreneur, I didn't know what feel like this.

Yeah.