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May Seow

May Seow

Fractional Chief Creative Officer APAC at Smartly; Award-winning growth architect with 20+ years building systems across tech, consulting, banking and creative environments. TEDx speaker and founder of Markerly.ai.

Jul 21, 2026

Inside the Collective

Inside the Collective

Inside the Collective | EP02 | May Seow | AI Can Execute, It Can't Tell You Where to Go

Jul 21 · 43m

Brad Amos
Brad AmosHOST
11:05
So when you say proven creative and scalable systems, what are you actually building and what are you trying to remove?
May Seow
May SeowGUEST
11:12
Got it.
May Seow
May SeowGUEST
11:13
Thank you.
May Seow
May SeowGUEST
11:14
Thanks for clarifying.
May Seow
May SeowGUEST
11:15
Well, back in Meta, what I had done was I had at least maybe six to ten briefs a day.
May Seow
May SeowGUEST
11:22
And all of them were about optimizing, well, most of them were about optimizing content that was already made for TV and other channels for the digital platform.
May Seow
May SeowGUEST
11:33
And I found myself stuck in a world of trimming.

8 MINS LATER

Brad Amos
Brad AmosHOST
19:58
What questions would you say separate strong leaders from busy leaders?

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