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Maxx Eichberg

Maxx Eichberg

Co-owner, farmer, and winemaker at Stranger Wine Company in Michigan; specializes in regenerative viticulture and minimal-intervention winemaking.

Jun 4, 2026

If Vines Could Talk

If Vines Could Talk

Episode 151: Maxx Eichberg – Soil and Soul

Jun 4 · 42m

Steve Salisbury
Steve SalisburyHOST
16:03
Wow.
Maxx Eichberg
Maxx EichbergGUEST
16:04
Uh, the entire top of the canopy below where we would hedge.
Maxx Eichberg
Maxx EichbergGUEST
16:07
So like maybe the top.
Maxx Eichberg
Maxx EichbergGUEST
16:09
the middle three quarters section, like the second catch wire was getting laced, just completely laced out and photosynthesis is gone.
Maxx Eichberg
Maxx EichbergGUEST
16:18
You can't bring green back.
Maxx Eichberg
Maxx EichbergGUEST
16:20
And so we did have to spray something that is a low risk.
Maxx Eichberg
Maxx EichbergGUEST
16:23
We did our research, we sprayed it at the right time, but like if I was certified, I would have lost my certification, yada, yada, yada.

21 MINS LATER

Steve Salisbury
Steve SalisburyHOST
37:20
You've done a lot, but what do you think are some of the major barriers that keep the rest of us in the industry from going down this path?

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