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Max VanRaaphorst

Business Development Manager for E-Mobility and Automotive at Avery Dennison Performance Tapes, based in Michigan.

Sep 30, 2026

1:23
What does that environment demand from a pressure sensitive adhesive?
1:30
Sure.
1:30
So you can imagine heating and cooling.
1:34
You have if you have different materials, you may have differences in thermal expansion.
1:39
And so you have to address for some of those stress stresses that can come with repeated thermal cycling.
1:47
PSAs are quite nice being physical elastic, extremely low modulus.
1:51
They can absorb a significant amount of those stresses and distribute that over a large surface area.
3:39
How do you determine how far to push testing beyond the requirements that an OEM initially gives you?

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